In the context of communication technology increasingly asserting its leading position, surpassing, almost all professions in society want to develop need the support of PR, advertising, promotion...
In the context of communication technology increasingly asserting its leading position, excelling, almost all professions in society want to develop, need the support of PR, advertising, promotion... Don't want to slip out. According to that rule, many writers also rush to PR for their work. However, not many people are aware of the "side effects" of "making" too obvious. This inadvertently caused a lot of praise and criticism.
Aromatic natural musk
There was a time when our writers were like bees who worked hard to collect honey, no noise, no color, more than real, but readers for generations still know and admire them through a very practical bridge. literature. Reality has shown that many writers do not need aggressive PR "tricks" and are still read as a phenomenon. Recent names can be mentioned such as Nguyen Nhat Anh, Phan Hon Nhien, Duong Thuy, Nguyen Ngoc Tu... Furthermore, Pham Tien Duat, Xuan Quynh, Lam Thi My Da...
If in the past, many writers and poets were widely known to readers through channels… orally, meaning that colleagues read each other, "know" about each other, recognize each other, and introduce each other, later on, many writers Children are known through their steady and steady compositions in newspapers and magazines, especially those for school age. Therefore, it is not strange to think that most of the pillars of the literature were grown up from newspapers for school age.
That is, without a sophisticated and methodical PR technology, many literary writers of the previous decades have been discovered and confirmed their abilities and positions. They are likened to the proverb "Scent of natural musk". Without color, without paint, without illusions about the unreal aura of literature, they have made the meaning of writing work, which is to bring good and really valuable works to readers. .
 Poet. Hoang Huy Member of Central Committee of Truong Son Culture and Arts Association - Truong Son Traditional Association of Ho Chi Minh Street in Vietnam |
To amateur PR tricks
Grasping the fast pace of modern life, in addition to the introduction programs of publishers and bookstores, many writers seek to PR for their works. Looking from two dimensions, the performer and the receiver, it seems that the way many writers are doing is really ineffective, even offensive to readers and people in the world.
The Internet is the medium chosen by many writers to introduce their work. However, stemming from the unclear awareness of the quality and scope of their works, many authors have misunderstood between introducing and sharing with advertising and ostentatious. Bringing works to the public, bringing literature to readers is necessary in this day and age. That is said in theory, but how responsible writers are for the introduction of their writing pages is still a problem.
Take a look at the recent PR results of people who mistook themselves as promising young writers. They appear in a number of newspapers on a regular basis, express their views on a regular basis, and talk about their work regularly, but few people know who they are and what achievements they have in literature. There are even writers who self-publish rave reviews of a book that is usually average or below average…under some neutral name, on the pages of newspapers that are hit by traffic. No one knows where that is. Just know that many people are startled and worried because they are given books, because the author will always send an introduction, book review, praise, and analysis of the good or the beautiful.
The beauty of a literary work is felt by the readers themselves. Unwanted imposition has unintentionally created a "pale" but difficult to stop trend: book release - PR hype - readers either read it out of curiosity or ignore it because it's too boring before new tricks - lose trust because of the quality of works and programs, PR content.
That's not to say that there aren't writers who have a unique and clever way to introduce their work. Nguyen Quang Lap, Phong Diep, Duong Thuy... are outstanding cases. Vietnamese literature needs many ways to bring works to such sophisticated and professional readers.
Hoang Huy-Truong Son
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